Why It Matters
A short, specific testimonial from a real patient — describing a real concern and a real outcome — often persuades a hesitant prospective patient more effectively than any amount of self-authored marketing copy.
Using Testimonials Well
Choose testimonials that address a specific hesitation prospective patients commonly have, rather than generic praise, and always get explicit consent before publishing a patient's words or likeness.
Takeaway
Review your past patient feedback for one testimonial that addresses a common hesitation, get consent to share it, and feature it prominently.